A Study Of The Relations Between Satisfaction, Loyalty And Commitment Of Personnel

Evgeni Stanimirov ()
Additional contact information
Evgeni Stanimirov: Varna University of Economics

Business & Management Compass, 2011, issue 4, 9-24

Abstract: The capability for adequate management of motivation, commitment, satisfaction and loyalty of personnel creates prerequisites for the realization of certain financial and non - financial (including marketing) results. In the article there is designed and app robated a model, by way of which there is studied the direction and the power of influence between satisfaction, loyalty and commitment of personnel. Based on the results of the analysis there are drawn conclusions of practical orientation, which can aid t he development and promotion of programmes for internal marketing and customer relations management.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://journal.ue-varna.bg/uploads/20140726091613_183468149953d371dd39ea8.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2011:i:4:p:9-24

Access Statistics for this article

Business & Management Compass is currently edited by Julian Vasilev

More articles in Business & Management Compass from University of Economics Varna Contact information at EDIRC.
Bibliographic data for series maintained by Yana Doneva ().