Factors For The Internationalization Of Hotel Chains

Maya Ivanova
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Maya Ivanova: Varna University of Economics

Business & Management Compass, 2013, issue 1, 107-118

Abstract: Increased globalization worldwide affects each branch of industry. It is particularly evident with international hotel chains and the process of internationalization through which those pass. The article identifies and subjects to critical analysis the internal and external factors, which affect them in the process. Those include on the one hand the internal preparedness of the hotel chain for expansion, and on the other - the characteristics of the state, where it is to make an entry.

JEL-codes: L83 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2013:i:1:p:107-118

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