 The role of the marketing strategies for corporate development of Bulgarian Suppliers of Logistic ServicesVladimir Hristov
Business & Management Compass, 2013, issue 3, 84-92 Abstract: In times of global economic uncertainty, in which the logistics sector - one of the most dynamic and promising sectors in the Bulgarian economy - functions, it is more important than ever for the logistics service providers to conduct targeted corporate policy, allowing them not only to survive among the rivals in the industry, but also to establish themselves as a preferred business partner for long – term cooperation. With this paper the author attempts to prioritize the use of appropriate marketing strategies as a source of achieving competitive advantage by the client - oriented business organizations, whose economic activities are aimed at providing logistics services. For this purpose, possible marketing tactics are viewed and analyzed, specific to the different strategies, whose implementation helps to achieve the pre-set target of successful logistics development. Keywords: Logistics service providers; marketing strategies; marketing tactics; logistics development (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2013:i:3:p:84-92 Access Statistics for this article Business & Management Compass is currently edited by Julian Vasilev More articles in Business & Management Compass from University of Economics Varna Contact information at EDIRC. |
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