Economics at your fingertips  

Evaluation of E-commerce Web sites on the Basis of Usability Data

Snezhana Sulova ()

Izvestiya, 2014, issue 3, 37-47

Abstract: By processing the data on the use of e-commerce websites there can be derived useful information concerning consumer visits in an online store, information on the interests of the buyers and their behaviour, as well as on the functioning of the system for the placement of orders. In the article there is revealed the nature of the process of analyzing websites for e- commerce on the basis of data on their use and is proposed a system of indicators for the assessment of these websites. The proposed key assessment indicators are of significance for the development of the processes in customer relationship management and other marketing activities.

Keywords: assessment indicators; e-commerce websites; usage (search for similar items in EconPapers)
JEL-codes: C8 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Izvestiya is currently edited by Zhivko Parushev

More articles in Izvestiya from Varna University of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Rositsa Zarkova ().

Page updated 2023-03-26
Handle: RePEc:vrn:journl:y:2014:i:3:p:37-47