ASSESSMENT OF APPROACHES TO BUILDING AN ANALYTICAL CRM SYSTEM

Yanka Aleksandrova ()

Business & Management Compass, 2015, issue 3, 55-68

Abstract: The article assesses the advantages and disadvantages of the approaches to building analytical CRM systems using the author's own system of criteria. The results of the comparative analysis and the assessment indicate that there cannot be identified only one approach which can be classified as most suitable. Having in mind the advantages, the disadvantages and the limitations connected with the individual approaches, the author proposes building an analytical CRM system through combining different approaches and substantiates the feasibility of the combined approach through the use of service-oriented architecture.

Keywords: analytical CRM systems; SOA; business intelligence systems; packages of analytical applications (search for similar items in EconPapers)
JEL-codes: C87 C88 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2015:i:3:p:55-68

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