Evaluation Of Free CRM Solutions For Small E-Business Operations In Bulgaria

Bozhana Ivanova ()
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Bozhana Ivanova: Varna University of Economics

Business & Management Compass, 2016, issue 1, 106-117

Abstract: CRM plays a key role in the development of e-commerce. Online retailers, owners of small online stores cannot afford expensive CRM systems, so it is necessary to apply a method for evaluation of free CRM solutions available on the market. The present article offers a comparative analysis of free CRM systems, based upon an own system of evaluation criteria. A solution applicable to small online stores in Bulgaria is beings uggested.

Keywords: free CRM systems; CRM in e-commerce; CRM systems evaluation (search for similar items in EconPapers)
JEL-codes: L81 L86 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2016:i:1:p:106-117

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