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Social media and the recruitment of IT professionals in Bulgarian IT companies

Velina Koleva () and Svetoslav Ivanov ()
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Velina Koleva: University of Economics Varna/Department "Management and Administration", Varna, Bulgaria
Svetoslav Ivanov: University of Economics Varna/Department "Informatics", Varna, Bulgaria

Conferences of the department Informatics, 2019, issue 1, 209-224

Abstract: Digitalization in society drives to the widespread penetration of social media in business. Given their specificity and advantages, they are also gaining popularity in staff management in Bulgarian organizations. The aim of this article is to present and analyze the main sources for the recruitment of computer specialists within the organization. The focus is on social media, their applicability, and their effectiveness. The research is based on an example from some companies in the information technology sector in Bulgaria. An online survey and in-depth interviews are carried out. The survey found that the most effective recruitment channels are job posting sites, social media LinkedIn, personal contacts, database of previous competitions, recruitment agencies and employee referrals.

Keywords: social media; recruitment; IT companies; HR management; Bulgaria (search for similar items in EconPapers)
JEL-codes: C8 (search for similar items in EconPapers)
Date: 2019
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