E-commerce in the process of digital transformation: preparedness, requirements and technological tendencies

Mihaela Markova ()
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Mihaela Markova: Dimitar A. Tsenov, Academy of Economy, Svishtov

Conferences of the department Informatics, 2019, issue 1, 343-352

Abstract: Business digitalization is a widely discussed topic nowadays that is relevant to all aspects of economic and administrative operations. The rapid devel-opment of information and communication technology has a considerable im-pact on the automatization of several business activities, especially trade. E-commerce is facing constant changes whilst developing, which ensures higher flexibility when attracting new clients. Choosing the right technology to develop an online platform could significantly contribute to simplifying the trade process, which on the other hand positively influences client experience and boosts sales numbers. The purpose of this paper is to analyze the state of e-commerce in the process of digital transformation. An online survey is conducted among some Bulgarian companies. Some of the conclusions of the survey are addressed to businessmen who own online shops.

Keywords: digitalization; digital transformation; e-commerce; innovation; social networks (search for similar items in EconPapers)
JEL-codes: C8 (search for similar items in EconPapers)
Date: 2019
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