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IMPLEMENTATION OF DIGITAL TRANSFORMATION OF ENTERPRISES BASED ON APPLICATION INTEGRATION

Krasimir Shishmanov () and Kremena Marinova-Kostova ()
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Krasimir Shishmanov: Department of Business Informatics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria
Kremena Marinova-Kostova: Department of Business Informatics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria

Conferences of the department Informatics, 2024, issue 1, 14-18

Abstract: Application integration is a key component of businesses' digital transformation. It not only optimizes internal operations but also enhances customer interaction and supports decision-making at various levels of management. Despite technical and organizational challenges, successful integration offers significant benefits, enabling enterprises to stay competitive in a dynamic market. To fully realize the potential of digital transformation, businesses must invest in both technologies and strategies for effective application integration.

Keywords: digital transformation of business; application integration; system integration; corporate information systems (search for similar items in EconPapers)
JEL-codes: C8 (search for similar items in EconPapers)
Date: 2024
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