MARKETING TOOLS WITH ARTIFICIAL INTELLIGENCE

Boycho Boychev ()
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Boycho Boychev: St. Cyril and St. Methodius University of Veliko Tarnovo, Department of Economic Theory and International Economic Relations , Veliko Tarnovo, Bulgaria

Conferences of the department Informatics, 2024, issue 1, 71-75

Abstract: Marketing tools with artificial intelligence (AI) are software solutions that enhance the efficiency of marketers by automating and optimizing tasks. These tools include chatbots, analytics platforms, and content creation tools, using machine learning and algorithms. They help analyze customer behavior, target specific segments, and deliver personalized content, thereby improving the effectiveness of marketing strategies. The purpose of the report is to highlight the benefits of using AI-powered marketing tools.

Keywords: marketing; marketing tools; artificial intelligence (search for similar items in EconPapers)
JEL-codes: C8 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:katinf:y:2024:i:1:p:71-75

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