Gamification - Expected and Unexpected Effects

Boris Bankov (), Sylvia Parusheva () and Gergana Kasabova ()
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Boris Bankov: University of Economics - Varna, Varna, Bulgaria
Sylvia Parusheva: University of Economics - Varna, Varna, Bulgaria
Gergana Kasabova: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2023, issue 1, 143-150

Abstract: A significant trend in the digitalization age is the mixture of casual activities in professional context. Both practical and scientific research has been conducted in the field of gamification. This methodology describes the ways of applying game design principles in non-gaming environments to motivate, guide, tutor and award participants. The focus of this study is the expected and unexpected effects of implementing gamification for the developers and the users of IT systems. A meta-analysis on the state of gamification research is presented and a survey among university students is discussed. As a result, parallels are drawn between user behaviors and traditional technical risks of using gamification in software applications.

Keywords: gamification; game design; effects of gamification; gamified software (search for similar items in EconPapers)
JEL-codes: C88 (search for similar items in EconPapers)
Date: 2023
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