Application of Artificial Intelligence in E-commerce

Desislava Grozdeva ()
Additional contact information
Desislava Grozdeva: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2023, issue 3, 84-93

Abstract: The rapid development of artificial intelligence in recent years is directly reflected in commercial activity, where a large number of transactions are carried out, a significant amount of data is formed and processed about deliveries made, sales made, and customers served. This is also true of e-commerce, which is establishing itself as the dominant non-store form of commercial exchange. The rise of artificial intelligence is changing the way businesses approach e-commerce. The algorithms and systems powered by it enable e-retailers to make data-driven decisions, automate processes and offer personalized experiences that match the unique preferences of individual customers. The purpose of this paper is to present the essence, advantages and guidelines for the application of artificial intelligence in e-commerce, and on this basis, the challenges for online merchants in its implementation are presented. The paper provides a brief analysis of data from Statista on the areas where artificial intelligence is helping e-commerce.

Keywords: Artificial Intelligence; E-commerce; E-sales; Consumer Experience (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.su-varna.org/journal/IJUSV-ESS/2023.12.3/?article=84-93.pdf.html (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:suvrna:y:2023:i:3:p:84-93

Access Statistics for this article

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series is currently edited by Yanka Aleksandrova

More articles in Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series from Union of Scientists - Varna
Bibliographic data for series maintained by Sabka Pashova ( this e-mail address is bad, please contact ).