Emotions as a determinant of tourist motivation: peculiarities of Bulgaria as a "destination of experiences"

Katina Popova (), Ani Popkrasteva (), Kosta Kostov () and Silvia Grudeva ()
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Katina Popova: University of Economics - Varna, Varna, Bulgaria
Ani Popkrasteva: University of Economics - Varna, Varna, Bulgaria
Kosta Kostov: University of Economics - Varna, Varna, Bulgaria
Silvia Grudeva: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2024, issue 1, 286-296

Abstract: The modern stage of societal development requires not only knowledge in the field of economics, but also of human psychology. The choice of a tourist product has always been influenced by different rational and irrational (subjective) factors. As an intrinsic characteristic of every human being, emotion provokes decisions that could maximize pleasure and serve as stimuli for mental arousal. Bulgaria's rich tourist resource potential creates real opportunities for obtaining a tourist experience based on the symbolic dimensions of the tourism product. The present study reveals the systematic interrelation between consciousness, emotion and consumer value and examines the peculiarities of Bulgaria in the context of its transformation into a destination for diverse emotional experiences.

Keywords: emotions; tourist motivation; Bulgaria; destination; tourist experience (search for similar items in EconPapers)
JEL-codes: Z39 (search for similar items in EconPapers)
Date: 2024
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