Big Data Analytics for Predicting and Optimizing SEO Keyword Performance in Digital Marketing

Liliya Mileva ()
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Liliya Mileva: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2025, issue 1, 167-173

Abstract: The paper aims to represent the ways in which search engine optimization (SEO) plays a key role within modern digital marketing strategies, utilizing big data work techniques. The main components of SEO are explained, including keyword research and content and external link optimization, as well as the future of SEO through the integration of Big Data, Artificial Intelligence (AI), and machine learning, which are fundamental to refining user intent. Digital marketing and social marketing significantly improve business results. In this way, SEO is established as a strategic mediator that turns digital efforts into measurable organizational success.

Keywords: SEO; Big data; Artificial Intelligence; Machine learning (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2025
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