Bridging Motivation and Performance ‒ Integrating Gamification Strategies from Higher Education to the Workplace

Silvia Parusheva () and Guy Kaufmann ()
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Silvia Parusheva: University of Economics - Varna, Varna, Bulgaria
Guy Kaufmann: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2025, issue 1, 62-69

Abstract: This paper examines how motivational mechanisms derived from higher education gamification can explain behavioural outcomes observed in workplace training systems. Using a comparative conceptual analysis of empirical studies, the paper evaluates the effects of gamification on theoretical knowledge, practical skill development, and long-term engagement. The findings show that workplace gamification mirrors activation patterns predicted by Self-Determination Theory (SDT) and Flow Theory, despite rarely citing these frameworks. Gamification does not reliably enhance theoretical knowledge, but it supports rapid procedural learning and sustained behavioural participation when feedback, autonomy, and competence cues are embedded. The study proposes a unified motivational model demonstrating that the connection between higher education and workplace practice is psychological rather than procedural.

Keywords: Gamification; Motivation; Workplace Learning; Higher Education; Self-Determination Theory; Flow; Engagement (search for similar items in EconPapers)
JEL-codes: I23 J24 M53 M54 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:suvrna:y:2025:i:1:p:62-69

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