Conceptual Aspects Of The Integration Between the Social Networks and The Retail Business

Dancho Danchev ()
Additional contact information
Dancho Danchev: University of Economics - Varna

An Annual Book of University of Economics - Varna, 2010, vol. 82, issue 1, 65-108

Abstract: The aim of the present work is to clarify, generalize, systematize and interpret from a conceptual viewpoint the issues, connected with the integration of the retail business and the social networks as a phenomenon of modern society. In this respect there is an emphasis on the content elements, the utility, the theoretical dimensions and the effectiveness of social networks as a platform for the realization of retail business. The attention isfocused on the motives, the key factors, strategies, challenges and obstacles to the carrying out of the retail business through the social networks. The object of study are the interrelations between the social networks and the retail business in the context of the possibilities for the creation and development of new business models for the realization of the exchange processes. There is defended the opinion that in the contemporary conditions trade is one of the most dynamically developing sectors of the economy, reflecting thecardinal social changes, which demands the formulation of strategies and adequate responses in accordance with the dynamics of the social processes.

Keywords: Social Networks; Retail Business; society; platforms (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://godishnik.ue-varna.bg/uploads/20170322042642_145884150958d1fd029db7e.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:yrbook:y:2010:i:1:p:65-108

Access Statistics for this article

An Annual Book of University of Economics - Varna is currently edited by Prof. Dr Stefan Vachkov

More articles in An Annual Book of University of Economics - Varna from University of Economics - Varna Contact information at EDIRC.
Bibliographic data for series maintained by Radka Nacheva () and Emilia Kirecheva ().