Economics at your fingertips  

Publicized Organizational Culture of Bulgarian Higher Education Institutions - Significance and Manifestations

Ilian Minkov () and Denka Zlateva ()
Additional contact information
Ilian Minkov: University of Economics - Varna
Denka Zlateva: University of Economics - Varna

An Annual Book of University of Economics - Varna, 2022, vol. 92, issue 1, 73-114

Abstract: The visualization of the strategic priorities of higher schools in the digital space is a key task of academic management in the modern conditions of a dynamic educational environment, digitalization and globalization. Proclaiming the o cial organizational culture on the Internet is essential for improving the image of educational institutions in the external environment and, respectively, for the demand for their services. The purpose of this study is to examine the characteristics of the o cial organizational culture of higher schools in Bulgaria publicized on the Internet and to reveal their common features, speci cs and direction. The research tools used include descriptive statistical analysis, content analysis and comparison method. The obtained results show that the higher schools in Bulgaria demonstrate a high desire to publicize the o cial culture in the digital space, with the most actively proclaimed elements being the organizational mission and the history of the institutions.

Keywords: higher education institutions; publicized organizational culture; mission; vision; values principles (search for similar items in EconPapers)
JEL-codes: A23 I23 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

An Annual Book of University of Economics - Varna is currently edited by Prof. Dr Stefan Vachkov

More articles in An Annual Book of University of Economics - Varna from University of Economics - Varna Contact information at EDIRC.
Bibliographic data for series maintained by Radka Nacheva () and Emilia Kirecheva ().

Page updated 2024-01-11
Handle: RePEc:vrn:yrbook:y:2022:i:1:p:73-114