The Influence of Sustainable Fashion on Consumer Behavior of People under 45

Gundová Petra () and Volovská Viktória ()
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Gundová Petra: Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta, Tajovského 10, 975 90 Banská Bystrica
Volovská Viktória: Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta, Tajovského 10, 975 90 Banská Ostrava

Acta Academica Karviniensia, 2024, vol. 24, issue 2, 16-27

Abstract: Sustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and ever-growing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on a sustainable fashion in Slovakia and its influence on consumer behavior. The aim of the paper is to identify consumer attitudes towards fashion sustainability based on the results of a questionnaire survey (197 questionnaires are analyzed). The subject of the research was a sample of people under 45 years old. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.

Keywords: customer behavior; fashion industry; people under 45 years old; Slovak sustainable fashion; sustainable fashion (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:aakarv:v:24:y:2024:i:2:p:16-27:n:1002

DOI: 10.25142/aak.2024.008

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