How to Build a Local Brand Through Local Sustainability

Dončić Siniša Hajdaš () and Đurek Nikola ()
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Dončić Siniša Hajdaš: PhD Croatian Parliament, Deputy Speaker, Hum Zabočki 95a, 49210 Zabok
Đurek Nikola: PhD Assistant Professor, Arts Academy in Split, Ivana i Cvjete Huis 21, 49210Zabok, Croatia

Acta Economica Et Turistica, 2017, vol. 3, issue 2, 137-146

Abstract: In this paper it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation.

Keywords: local brand; identity; territorial capital; sustainabillity; tourism (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:acectu:v:3:y:2017:i:2:p:137-146:n:4

DOI: 10.1515/aet-2017-0014

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