Mystery Shopping Research - Seeing the Company's Performance Through the Eyes of the Customers

Manolică Adriana () and Roman Teodora Cristina ()
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Roman Teodora Cristina: Faculty of Economics and Business Administration Alexandru Ioan Cuza University Iasi, Romania

Scientific Annals of Economics and Business, 2012, vol. 59, issue 2, 105-112

Abstract: Businesses are thought and seen at first only through the eyes of the owner-manager. But, inevitably, a company that wants to perform must re-evaluate its business from the customer’s point of view. A „Mysterious Client” study is only one of many pragmatic approaches.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:aicuec:v:59:y:2012:i:2:p:105-112:n:8

DOI: 10.2478/v10316-012-0035-4

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