Trust – the Intangible Asset of Policyholder Behavior on Insurance Market

Mureşan Gabriela-Mihaela () and Armean Gabriel ()
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Mureşan Gabriela-Mihaela: Department of Finance, Babeş- Bolyai University, Cluj-Napoca, Romania
Armean Gabriel: Econométrie et Statistique Appliquée, Université d'Orléans, France; Babeș-Bolyai University, Cluj-Napoca, Romania

Scientific Annals of Economics and Business, 2016, vol. 63, issue s1, 125-136

Abstract: Our analysis aims to identify the typology of consumers’ behavior on insurance market. The initial sample consisted of 1579 individuals who were randomly selected by Metro Media Transilvania (MMT) with the Computer-Assisted Telephonic Interview (CATI) method. Using the Multiple Correspondence Analysis (MCA) and logistic regression, we are showing that higher levels of trust, pleasant experiences, income and education have a positive impact on insurance development.

Keywords: behavior; life insurance; logit; pension; trust (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:aicuec:v:63:y:2016:i:s1:p:125-136:n:7

DOI: 10.1515/saeb-2016-0139

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