The Role of e-Commerce in the Success of Low-cost Carriers

Ginanneschi Marco () and Piu Pietro ()
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Ginanneschi Marco: Finanza Futura Srl, Italy
Piu Pietro: Vismederi Srl, Italy

Scientific Annals of Economics and Business, 2018, vol. 65, issue 4, 407-425

Abstract: This research aims to answer the question if e-commerce favoured in a special way the growth of low-cost carriers within the civil aviation market. After defining low-cost and traditional carriers’ business models, data on transported passengers were collected for three countries (Italy, Germany and Spain) and confronted with the number of e-consumers. Despite a significant correlation in all the three markets, only in Italy our hypothesis has been supported by Granger causality, and the regression analysis allows to forecast a future characterized by a growing dominance of LCCs. Although the definition of an econometric model will require further studies, the distinctive features of the Italian market might represent a starting point for future research on the complex relationship between e-commerce and air transport.

Keywords: e-commerce; e-consumers; low-cost carrier; Ryanair; Granger-causality (search for similar items in EconPapers)
JEL-codes: C53 C63 L10 L93 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:aicuec:v:65:y:2018:i:4:p:407-425:n:7

DOI: 10.2478/saeb-2018-0029

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