Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo

Fatos Ukaj and Bibuljica Husnija
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Bibuljica Husnija: Associate Professor, Faculty of Business, University “Haxhi Zeka”, Pejë, Kosovo

Academic Journal of Interdisciplinary Studies, 2019, vol. 8, issue 1, 45-50

Abstract: Based on observation, enterprises are an economic organization established to make a profit. On the other hand, marketers are responsible for ensuring customer’s satisfaction. This is done firstly by increasing the growth of sales which will bring good business results. To reconcile these two approaches, we have to distinguish what entrepreneurs that run SMEs do. The environment has a significant influence on the development of SMEs. Furthermore, we consider the Legal issues and Legislation as the main factor that will let SMEs satisfy customer needs and generate profits. Also, we conducted field research where we used survey questionnaire as an instrument for data collection. Based on the findings of this study, we drew out conclusions and recommendations that will be useful for the future treatment of SMEs, and as a real force of the economic development of a country. All this, therefore, should be based on marketing concept requirements and appropriate legislation as support and insurance for investments made.

Keywords: SMEs; marketing; regulation; competition; management (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ajinst:v:8:y:2019:i:1:p:45-50:n:4

DOI: 10.2478/ajis-2019-0004

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