Conceptual Metaphors in Political Discourse in Croatian, American and Italian Newspapers

Stojan Nataša and Mijić Sonja Novak
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Stojan Nataša: Faculty of Humanities and Social Sciences, Split, Croatia
Mijić Sonja Novak: High School Ivan Lucić Trogir, Croatia

Academic Journal of Interdisciplinary Studies, 2019, vol. 8, issue 1, 69-76

Abstract: In political discourse metaphors are frequently employed for persuading and manipulating the public. The aim of our research is to show whether there are differences in the use of source domains of conceptual metaphors among Croatian politicians in comparison with American and Italian politicians. The corpus of our research consists of political newspaper articles and interviews from Croatian, American and Italian daily newspapers (Jutarnji list, Večernji list, Corriere della Sera, Repubblica, ABC, USA Today and The New York Times), downloaded from newspaper archives. We can conclude that metaphorical expressions vary from language to language, but often the same metaphorical expressions appear in all languages. Expressions that frequently recur are victory, attack, battle, race, defense, splay, stage and role. Except for two ontological metaphors in Croatian examples, we can say that there is no major difference in the source domains between Croatian, American and Italian political discourse.

Keywords: political dicsourse; conceptual metaphor; cognitive theory (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ajinst:v:8:y:2019:i:1:p:69-76:n:7

DOI: 10.2478/ajis-2019-0007

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