Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?

Nagy-Kercsó Katalin ()
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Nagy-Kercsó Katalin: University of Debrecen, “Ihrig Károly” Doctoral School of Management and Business (Hungary)

Acta Universitatis Sapientiae, Economics and Business, 2023, vol. 11, issue 1, 186-207

Abstract: Eco-labels help consumers navigate and promote environmental initiatives and curb greenwashing. The paper presents the eco-labels used in Romania by the government, companies, and consumers. The paper finds that Romania’s activities related to eco-labels, especially EU eco-labels, are lagging behind other developed countries. This is evidenced by the government’s inadequate communication, the online communication of economic players related to the topic, and consumers’ inadequate knowledge of eco-labels.

Keywords: eco-labels; greenwashing; consumer behaviour; sustainability (search for similar items in EconPapers)
JEL-codes: D12 Q56 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:auseab:v:11:y:2023:i:1:p:186-207:n:4

DOI: 10.2478/auseb-2023-0009

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