University Promotion – Key Factor Of The Use Of Marketing Strategies, In The Context Of Improving The Romanian Higher Education. Case Study

Nen Madlena (), Nicolescu Cristina () and Rădulescu Crina ()
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Nen Madlena: Technical Military Academy
Nicolescu Cristina: National School of Political Studies and Public Administration
Rădulescu Crina: National School of Political Studies and Public Administration

Balkan Region Conference on Engineering and Business Education, 2014, vol. 1, issue 1, 633-638

Abstract: This scientific approach was triggered by the interest to analyze the ability of Romanian higher education to use the marketing strategies, such as the use of promotion, (as instrument of the marketing mix), as strategies of boosting their competitive advantage. The research final conclusions highlight, however, an incipient crystallization of this ability, standing by the initial statement, according to which the Romanian higher education institutions have not yet reached the maturity level in using the marketing instruments, which calls for, in a fairly foreseeable future, the need to adjust their using manner.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:brcebe:v:1:y:2014:i:1:p:633-638:n:114

DOI: 10.2478/cplbu-2014-0114

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