Marketing Management: Realities and Requirements in the Context of Business Globalization and Internationalization of Companies

Marcu Liana (), Ranf Diana Elena () and Dumitraşcu Dănuţ Dumitru ()
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Marcu Liana: “Romanian-German” University of Sibiu, Sibiu, Romania
Ranf Diana Elena: “Romanian-German” University of Sibiu, Sibiu, Romania
Dumitraşcu Dănuţ Dumitru: “Lucian Blaga” University of Sibiu, Sibiu, Romania

Balkan Region Conference on Engineering and Business Education, 2015, vol. 1, issue 1, 9

Abstract: Romanian organizations must open their doors to the outside, and for that managers must perceive and interpret all incoming signals to withstand competitive pressure to attract and retain customers, to be competent, to achieve maximum efficiency in their business processes.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:brcebe:v:1:y:2015:i:1:p:9:n:35

DOI: 10.1515/cplbu-2015-0035

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