Academia-industry Collaboration for Augmented Reality Application Development

Petruse Radu Emanuil (), Matei Alexandru (), Kayser Marco (), Maier Michael and Ćuković Saša ()
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Petruse Radu Emanuil: Lucian Blaga University of Sibiu,Sibiu, Romania
Matei Alexandru: Lucian Blaga University of Sibiu,Sibiu, Romania
Kayser Marco: Fraunhofer IAO, Stuttgart, Germany
Maier Michael: Maier Werkzeugmaschinen, Wehingen, Germany
Ćuković Saša: University of Kragujevac,Kragujevac, Serbia

Balkan Region Conference on Engineering and Business Education, 2019, vol. 1, issue 1, 243-250

Abstract: Due to our previous experience in AR development, with this research project we propose to study how Augmented Reality (AR) can be adopted by an industrial partner and which are the major outcomes from which a company may benefit. For this purpose, we partnered with a forward-looking company willing to embrace the idea of implementing new technologies for industrial purposes. In this research we identified that the most significant impact which AR may have for our industrial partner is in providing remote assistance and for product exploitation and marketing purposes. For the latest we developed a customized AR application which is currently available on Apple’s App Store. By analysing the app analytics data, we found out that this application is a success in terms of marketing and not only. For the remote assistance AR app, we chose to use a commercial solution that can be adapted to fit our industrial partner’s needs. We also tested this application and found out that it greatly improves the communication between remote users thus dismissing the required assistance time.

Keywords: Augmented Reality; Remote assistance; Industrial application; AR marketing (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:brcebe:v:1:y:2019:i:1:p:243-250:n:28

DOI: 10.2478/cplbu-2020-0028

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