Shades of Purple Strategy

Cavagnetto Stefano and Gahir Bruce

CRIS - Bulletin of the Centre for Research and Interdisciplinary Study, 2013, vol. 2013, issue 1, 77-92

Abstract: The aim of this paper is to first provide a methodological synthesis of the theories of Blue Ocean and Red Ocean Competitive strategies and then to offer a formal analysis of both strategies drawing upon on the work of Burke, Stel and Thurik (2009) and their investigation about the relationship between Blue Ocean and Red Ocean strategy considering different time horizons. Finally a discussion on the concept of a Purple strategy with a suitable formalisation is provided.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:bucris:v:2013:y:2013:i:1:p:77-92:n:4

DOI: 10.2478/cris-2013-0004

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