Adventure Tourism Motivations: A push and pull factor approach

Giddy Julia K. ()
Additional contact information
Giddy Julia K.: University of Johannesburg, School of Tourism and Hospitality, College of Business and Economics, 57 Bunting Rd, Auckland Park, Johannesburg, 2006, South Africa, phone: +27 (0)742894199

Bulletin of Geography. Socio-economic Series, 2018, vol. 42, issue 42, 47-58

Abstract: The increased growth and commercialization of adventure tourism led to a number of changes in the profile of the individuals who now engage in adventure activities. As a result, previous understandings of adventure tourism motivations may no longer be valid. This study seeks to investigate the influence of these changes by analyzing the motivations of tourists who have engaged in adventure tourism across a range of commercial adventure activities. This is done through data collected from participants in adventure tourism, throughout South Africa, using a push and pull factor approach to motivations. The results show the increasing influence of the experiences with nature in motivations, particularly in the context of pull factors. The role of risk and thrill in motivations, which has been emphasized in previous literature, is found to be relatively minimal among these respondents. Furthermore, adventure tourism experiences are found to be dynamic, with an increasing number of significant factors influencing decision-making. It also demonstrates notable differences in the motivations of participants, based on the type of activity in which they engage.

Keywords: adventure tourism; tourism motivations; push factors; pull factors; South Africa (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/bog-2018-0030 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:buogeo:v:42:y:2018:i:42:p:47-58:n:3

DOI: 10.2478/bog-2018-0030

Access Statistics for this article

Bulletin of Geography. Socio-economic Series is currently edited by Daniela Szymańska

More articles in Bulletin of Geography. Socio-economic Series from Sciendo
Bibliographic data for series maintained by Peter Golla ().