Factors Determining the Purchase of Insurance Products
Jańska Anna () and
Kędra Arleta ()
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Jańska Anna: Maria Curie-Sklodowska University, Lublin, Poland
Kędra Arleta: Maria Curie-Sklodowska University, Lublin, Poland
Econometrics. Advances in Applied Data Analysis, 2019, vol. 23, issue 1, 19-28
Abstract:
This paper centres to the presentation of analyzed potential relations between the determinants of purchasing decisions regarding insurance products and socio-demographic variables, i.e. age, gender, place of residence, income, occupational status, and number of people in the household. The authors also examined whether making financial decisions in a household determines purchasing decisions concerning insurance products. The main hypothesis is: from the perspective of an elderly customer, inherent features of an analyzed insurance product are more vital than aspects regarding the sales process. The analysis was conducted using the ordered logit model, where factors determining purchases of insurance products were used as dependent variables.
Keywords: insurance; ordered logit model; customers’ preferences; purchase decisions (search for similar items in EconPapers)
JEL-codes: A10 C01 C58 C59 G00 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:eaiada:v:23:y:2019:i:1:p:19-28:n:2
DOI: 10.15611/eada.2019.1.02
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