Visual Research Methods: Recognising the Social Identities and Behaviour of Non-Smokers and Smokers

Purhonen Kirsi (), Kauronen Marja-Leena, Lehtonen Olli, Polak Angelika and Kallunki Valdemar
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Purhonen Kirsi: South-Eastern University of Applied Sciences, Creative Industries, Mikkeli, Finland
Kauronen Marja-Leena: South-Eastern University of Applied Sciences, Social and Health Department, Kotka, Finland
Lehtonen Olli: University of Eastern Finland, Department of Geographical and Historical Studies, Joensuu, Finland
Polak Angelika: South-Eastern University of Applied Sciences, Creative Industries, Kouvola, Finland
Kallunki Valdemar: Laurea University of Applied Sciences, RDI, Vantaa, Finland

Econometrics. Advances in Applied Data Analysis, 2021, vol. 25, issue 3, 1-20

Abstract: This article presents the visual research methods (VRM), a procedure containing an iterative circle for detecting smokers and non-smokers among adolescents and young adults. Qualitative and quantitative approaches were used to develop the theoretical framework and questionnaires, conduct workshops, content analysis and statistical modelling, and to examine and interpret the results. The visual context that detects smokers and non-smokers concerns the social norms and environment, attitudes, beliefs, role models, individual factors, situational context and healthy vs. unhealthy lifestyle. VRM provide precise results regarding the phenomenon and offer a sympathetic, considerate and suitable way to examine it. The interpretations of the visual context of smoking generates valuable information for smoking prevention methods compared with the traditional verbal questionnaire.

Keywords: visual research methods; pictures; smoking prevention; youth; adolescents (search for similar items in EconPapers)
JEL-codes: I10 I12 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:eaiada:v:25:y:2021:i:3:p:1-20:n:3

DOI: 10.15611/eada.2021.3.01

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