Enterprises Communication in e-Environment: Case Study of Latvia and Kazakhstan

Stige-Skuskovnika Vita (), Milevica Inga (), Civzele Olga () and Nurmagambetova Armiyash ()
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Stige-Skuskovnika Vita: Alberta College, Latvia
Milevica Inga: Alberta College, Latvia
Civzele Olga: Alberta College, Latvia
Nurmagambetova Armiyash: L.N.Gumilyov Eurasian National University, Kazakhstan

Economics and Culture, 2018, vol. 15, issue 1, 127-132

Abstract: The performed scientific studies show that proper and skilful use of modern technologies can contribute to significant development of companies. Growth of technologies occurs rapidly, and the electronic environment continuously develops and improves along with it. The electronic environment now already offers companies practically all necessary marketing and communication tools for ensuring company development by creating competitive advantages; nevertheless, not all companies can employ the opportunities rendered by the e- environment, in order to increase company competitiveness and productivity. (Ščeulovs, Gaile-Sarkane 2014). The aim of the paper is to study and compare the enterprises communication in e-environment in two countries – Latvia and Kazakhstan. Study material – 130 enterprises of Latvia, 100 enterprises of Kazakhstan; method – survey. The study was conducted within the Erasmus+ project ‘Mobility between programme and partner countries (KA107)’. Using previous researches and scientific studies, as well as survey of enterprises representatives in Latvia and Kazakhstan, in this paper, the authors a) give an overview of the main trends of enterprise communication in e-environment and b) compare the experience of the two countries.

Keywords: communication; e-environment; enterprise; Latvia; Kazakhstan (search for similar items in EconPapers)
JEL-codes: D83 L32 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecocul:v:15:y:2018:i:1:p:127-132:n:14

DOI: 10.2478/jec-2018-0014

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