Use of Movable Cultural Heritage Through Libraries in Slovakia

Beresecká Janka (), Hudáková Monika (), Svetlíková Veronika (), Vicianová Jana Hroncová () and Hronec Štefan ()
Additional contact information
Beresecká Janka: University of Sv. Cyril and Methodius in Trnava, Slovak University of Agriculture in Nitra, Faculty of Mass Media Communication,, U.S. J. Herdu 2, 91701 Trnava, Slovak republic
Hudáková Monika: Bratislava University of Economic and Management, Institute of Economics and Management, Furdekova 16, 851 04 Bratislava 5, Slovak republic
Svetlíková Veronika: VSB -Technical University of Ostrava, Faculty of Civil Engineering, Ludvíka Podéště 1875/17, 708 00 Ostrava-Poruba, Czech Republic
Vicianová Jana Hroncová: Matej Bel University in Banska Bystrica, Faculty of Economics, Tajovského 10, 975 90 Banská Bystrica, Slovak Republic
Hronec Štefan: Matej Bel University in Banska Bystrica, Faculty of Economics, Tajovského 10, 975 90 Banská Bystrica, Slovak Republic

Economics and Culture, 2023, vol. 20, issue 2, 1-11

Abstract: Research purpose. Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural direction of the society should be built on the basic principles of inclusion, equality, participation and availability with the help of marketing and marketing communication. The aim of the contribution is, on the basis of the data database of culture, which is implemented by institutions under the authority of the Ministry of Culture of the Slovak Republic, to determine the use and sustainability of non-periodical publications registered in libraries in the Slovak Republic, which should lead to the creation and maintenance of mutual understanding between them and the public with the ultimate goal of supporting knowledge the society's potential. Design / Methodology / Approach. The object of the research werw 1738 libraries of the Slovak Republic, using the statistics for period 2016-2020. We used eighteen fifferent indicators, such as „active library services users“, „library visitors“, etc. Findings. There is a strong statistical dependence based on the obtained results for the research questions and the multiple correlation dependence between the number of libraries and indicators such as the number of book units, the number of loans, and the number of visitors. Because of this, it was possible to outline new recommendations to support the sustainability and development of public libraries in the Slovak Republic. Originality / Value / Practical implications. Through the continuous generation of knowledge and data in this area, the research activity and results of this work could contribute to increased awareness of the importance of culture and the building of the society's good reputation. By developing a public relations communication tool, public administration institutions could significantly contribute to the development of knowledge potential not only in the Slovak Republic. This requires building relationship management and strengthening the communication of the investigated institutions towards the public with the intention of strengthening these ties.

Keywords: public relations; marketing; libraries; utilisation; sustainability; Slovak Republic (search for similar items in EconPapers)
JEL-codes: H52 M14 M31 (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/jec-2023-0012 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecocul:v:20:y:2023:i:2:p:1-11:n:5

DOI: 10.2478/jec-2023-0012

Access Statistics for this article

Economics and Culture is currently edited by Velga Vēvere

More articles in Economics and Culture from Sciendo
Bibliographic data for series maintained by Peter Golla ().