Internet-based consumer co-creation experience of the new product development process

Khrystoforova Viktoria () and Siemeniako Dariusz ()
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Khrystoforova Viktoria: National Aviation University, Ukraine
Siemeniako Dariusz: Bialystok University of Technology, Poland

Engineering Management in Production and Services, 2019, vol. 11, issue 3, 60-68

Abstract: The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.

Keywords: consumer co-creation; new product development; open innovation; Internet-based co-creation; co-creation experience (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecoman:v:11:y:2019:i:3:p:60-68:n:6

DOI: 10.2478/emj-2019-0021

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