Factors affecting sustainable clothing purchase intentions: evidence from Indonesia

Arqam Afifah Nurul Azizah Ruhul (), Amar Kifayah (), Syamsul Nadzirah Ikasari (), Bahri Syamsul () and Mangngenre Saiful ()
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Arqam Afifah Nurul Azizah Ruhul: Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia
Amar Kifayah: Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia
Syamsul Nadzirah Ikasari: Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia
Bahri Syamsul: Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia
Mangngenre Saiful: Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia

Engineering Management in Production and Services, 2024, vol. 16, issue 4, 139-156

Abstract: The purpose of this study is to contribute to the debate over whether the Theory of Planned Behavior, in conjunction with several other variables, can increase purchase intention for sustainable clothing in Indonesia. A survey questionnaire was used to collect data. A total of 502 responses were received from Indonesians who are sustainable clothing customers. Among the variables examined using SEM, only perceived consumer effectiveness and subjective norm were shown to have a positive-significant effect on Indonesians’ purchase intentions, whereas the remaining variables, including the moderated variables, had no effect. The findings of this study will assist industry professionals in developing strategies for more effective customer communication aimed at promoting desirable purchasing behaviour.

Keywords: Theory of Planned Behaviour; sustainable consumer behaviour; purchase intention; sustainable clothing; Indonesia; SEM (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecoman:v:16:y:2024:i:4:p:139-156:n:1009

DOI: 10.2478/emj-2024-0038

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