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Can Corporate Social Strategy Create Shared Value Toward Creative Business? “Volvo Social Strategy Model”

Kherchi Ishak, Mohamed Fellague and Ahlem Haddou Samira
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Ahlem Haddou Samira: University of Hassiba ben Bouali Chlief, Faculty of Economics, Commerce and Management Science, Algeria

Economics, 2019, vol. 7, issue 2, 109-124

Abstract: Purpose: This paper aims to provide corporate social strategies as an entrance to create shared value, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value.

Keywords: Creating shared value; corporate social strategy; social value; business value; business competitiveness; Volvo corporation (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2019
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DOI: 10.2478/eoik-2019-0016

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