Impact of Green Practices on Buying Habits in Pakistan’s Food Sector
Jafar Rana Adeel,
Shabbir Aiza and
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Kousar Farzana: Department of Economics, Superior University-Raiwind Road Lahore, Pakistan
Economics, 2019, vol. 7, issue 2, 19-30
The review intends to research the green advertising practices and its consequences for the client’s image inclination in sustenance segment of Pakistan.
Keywords: Green brand image; Environmental concern; Green brand awareness; Green brand preferences (search for similar items in EconPapers)
JEL-codes: K23 L1 L17 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:econom:v:7:y:2019:i:2:p:19-30:n:1
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