Impact of Green Practices on Buying Habits in Pakistan’s Food Sector

Jafar Rana Adeel, Shabbir Aiza and Kousar Farzana
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Jafar Rana Adeel: Department of Economics, Superior University-Raiwind Road Lahore, Pakistan
Shabbir Aiza: Department of Economics, Superior University-Raiwind Road Lahore, Pakistan
Kousar Farzana: Department of Economics, Superior University-Raiwind Road Lahore, Pakistan

Economics, 2019, vol. 7, issue 2, 19-30

Abstract: The review intends to research the green advertising practices and its consequences for the client’s image inclination in sustenance segment of Pakistan.Design/methodology/approach-Data is gathered by using 5 point scale through strongly disagree to strongly agree. it include 15 items about respondents graphics It contains questions about demographics, green brand image, environment concern, green brand awareness, and green brand preferences. The data was collected from different Universities (G.C University, University of Punjab, University of Engineering and Technology) in Lahore Pakistan. In this study cluster sampling is used.Findings- This study shows significant results with respect to green brand preference and its critical characteristics of student brand awareness. This study concluded that the importance of green brand elements (green brand image, environment concern, on green brand awareness, H1 H2 H4.H4 are accepted.Originality - Past writing recommends an Essential association among green showcasing and purchaser mark inclinations yet in Pakistan there is an absence of such examination. So to fill this hole this exploration is led by utilizing quantitative procedures. We circulate poll 60 shoppers and capability of sustenance segment on the premise of accommodation examining to get the outcomes with regards to Pakistan.

Keywords: Green brand image; Environmental concern; Green brand awareness; Green brand preferences (search for similar items in EconPapers)
JEL-codes: K23 L1 L17 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:econom:v:7:y:2019:i:2:p:19-30:n:1

DOI: 10.2478/eoik-2019-0012

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