Impact of Green Practices on Buying Habits in Pakistan’s Food Sector

Jafar Rana Adeel, Shabbir Aiza and Kousar Farzana
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Kousar Farzana: Department of Economics, Superior University-Raiwind Road Lahore, Pakistan

Economics, 2019, vol. 7, issue 2, 19-30

Abstract: The review intends to research the green advertising practices and its consequences for the client’s image inclination in sustenance segment of Pakistan.

Keywords: Green brand image; Environmental concern; Green brand awareness; Green brand preferences (search for similar items in EconPapers)
JEL-codes: K23 L1 L17 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:econom:v:7:y:2019:i:2:p:19-30:n:1

DOI: 10.2478/eoik-2019-0012

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