Organizational Learning and Innovation in the Tourism Industry as a Basis for Creating Value for Tourists

Kostadinović Ivana () and Stanković Sunčica ()
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Kostadinović Ivana: University of Nis, Faculty of Economics, Republic of Serbia
Stanković Sunčica: Center for Strategic National Security Research – CESNA B, Belgrade

Economic Themes, 2021, vol. 59, issue 1, 153-172

Abstract: Organizational learning, innovation and creating value for tourists are the main issues in a successful tourism research. From that point of view, the aim of the study is to examine the relationship between the variables included in the research: organizational learning, innovation and creating value for tourists. The tested conceptual model didn’t fit well, so it was corrected based on the recommendations for a possible revision of the model. The analysis results indicated a significant impact of organizational learning on innovation and on creating value for tourists. Innovation, also, has a significant impact on creating value for tourists. Furthermore, the results indicated that innovation established the relationship between organizational learning and creating value for tourists. These results show the importance of organizational learning and innovation to improve creating value for tourists.

Keywords: creating value for tourists; organizational learning; innovation capability; tourist industry; tourism organization; structural equation modelling (search for similar items in EconPapers)
JEL-codes: D83 L83 O39 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecothe:v:59:y:2021:i:1:p:153-172:n:1

DOI: 10.2478/ethemes-2021-0009

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