The Relationship Between Internal Factors and Employees' Perception of an Organization's Green Performance

Milanović Vesna (), Jurčić Ana () and Matić Andrea Bučalina ()
Additional contact information
Milanović Vesna: University “MB”, Belgrade, Faculty of Business and Law, Serbia
Jurčić Ana: University “Union - Nikola Tesla”, Faculty of Engineering Management, Serbia
Matić Andrea Bučalina: University „Business Academy“, Novi Sad, Faculty of Social Sciences, Serbia

Economic Themes, 2023, vol. 61, issue 2, 249-267

Abstract: This paper examines the relationship between internal factors of an organization and employees' perception of organization's green performance – EPGP. An organization's green performance is greatly influenced by its internal efforts toward the implementation of green practices (such as internal green marketing – IGM and its dimensions), and it can be greatly influenced by employees' attitudes and behavior as well (such as organizational identification – OI, employees' satisfaction – ES, employees' eco-friendly behavior – EFB). Therefore, it was considered justified to examine whether each IGM dimension is related to EPGP, and whether each observed employees' attitude and behavior is related to EPGP. Hypotheses were tested on a sample of 177 respondents – employees working in different, mostly service organizations in Serbia, using the regression and correlation analysis. The obtained results revealed that each observed variable is positively related to EPGP. However, in predicting EPGP the contribution of green internal communication – GIC (as the IGM dimension), OI and EFB is statistically significant. The findings provide insight into the relationship between each observed variable and EPGP, and it may be useful for managers in the environmental management process.

Keywords: internal green marketing (IGM); green internal communication (GIC); green skill development (GSD); green rewards (GRs); employees' organizational identification (OI); employees' satisfaction (ES); employees' eco-friendly behavior (EFB); employees' perception on the organization's green performance (EPGP) (search for similar items in EconPapers)
JEL-codes: M10 M12 M30 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/ethemes-2023-0013 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecothe:v:61:y:2023:i:2:p:249-267:n:4

DOI: 10.2478/ethemes-2023-0013

Access Statistics for this article

Economic Themes is currently edited by Marija Radosavljević

More articles in Economic Themes from Sciendo
Bibliographic data for series maintained by Peter Golla ().