Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination

Franco Mara () and Mota Luis ()
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Franco Mara: University of Madeira, Campus of Penteada, Funchal, Portugal, CITUR Madeira
Mota Luis: Universidade Europeia, Lisbon, Portugal; CITUR-Madeira

European Journal of Tourism, Hospitality and Recreation, 2021, vol. 11, issue 1, 54-65

Abstract: Critical thoughts about tourist destinations overcoming and mitigating impacts from COVID-19 lie in the opportunities created by the pandemic. In this paper, an innovative way to attract tourists to Madeira Island and specifically for the Caminho Real (CR) is proposed, assisted by augmented reality. There are important considerations for developing software suitable for mobile devices such as smartphones and tablets; values and benefits for sustainable tourism development and for being an educational experience respecting social distancing; and services included in the augmented reality application. Therefore, some propositions are presented to evaluate the possibility of augmented reality as a secure opportunity to show historical, cultural, and ethnographic aspects when visiting a tourist destination, while respecting social-distancing constraints.

Keywords: Augmented Reality; COVID-19; Social Distance; Madeira Island; QR Codes; Tour Guide (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:11:y:2021:i:1:p:54-65:n:11

DOI: 10.2478/ejthr-2021-0006

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