Twitter sentiment analysis: An estimation of the trends in tourism after the outbreak of the Covid-19 pandemic

Malik Garima () and Singh Dharmendra
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Malik Garima: Amity Business School, Amity University, U.P. India
Singh Dharmendra: Modern College of Business and Science, Muscat, Oman

European Journal of Tourism, Hospitality and Recreation, 2023, vol. 13, issue 1, 40-48

Abstract: The novel coronavirus pandemic drastically impacted economies in 2020, including travel and tourism. The nationwide lockdown to curb infection has led people to use social media such as Twitter to express their opinions and share information on several issues. This paper focuses on sentiment analysis using Indian tourist Tweets during Covid-19 using Python and the maximum likelihood method to determine the parameters. The sentiment analysis yielded valuable insights into which sites will revive quickly; the analysis of the Tweets using sentiment analysis will help in predicting the revival of the tourism sector after the pandemic. The various algorithm scores will help in predicting the best ways to enhance the customer experience at various sites in the tourism sector. Further, the study will enable the tourism sector to design a revival strategy in the Covid-19 pandemic.

Keywords: Tourism; sentiment analysis; Covid-19 pandemic; logistic regression; Python; revival strategy (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2478/ejthr-2023-0004

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