Crowdfunding in the accommodation realm and pandemic times: The resilient case of CleanBnB

Deri Maria Grazia, D’Acunto David () and Lemmi Enrica
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Deri Maria Grazia: Department of Political Science, University of Pisa, Via Filippo Serafini, n. 3, 56126, Pisa, Italy
D’Acunto David: Department of Management, University of Verona, Via Cantarane 24, 37129 Verona, Italy
Lemmi Enrica: Department of Political Science, University of Pisa, Via Filippo Serafini, n. 3, 56126, Pisa, Italy

European Journal of Tourism, Hospitality and Recreation, 2023, vol. 13, issue 1, 80-96

Abstract: Crowdfunding campaigns have recently promoted a range of new business models in different contexts. This study investigates crowdfunding in the accommodation realm from a socio-cultural perspective and across its international dynamics. Drawing on complexity theory, the study explores the successful case of CleanBnb, the leading crowdfunded company in the Italian short-term rental market, and informs hospitality actors on the coping strategies implemented to challenge the Covid-19 pandemic. The study adopts a case study approach, combining primary data collected through an in-depth interview of the CEO and the analysis of secondary data from different company reports. The results highlight the importance of (1) business diversification, (2) grouping opportunities and (3) widening of service range as key factors in pandemic business survival for start-ups operating in the accommodation realm. The study finally discusses post-pandemic scenarios for both the traditional hotel industry and sharing economy operators by offering managerial insights.

Keywords: Crowdfunding; sharing economy; hospitality industry; post-COVID perspectives; CleanBnB; tourism marketing (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:13:y:2023:i:1:p:80-96:n:2

DOI: 10.2478/ejthr-2023-0008

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