Understanding Memorable Tourism Experience: Long-Term Memory System and Revisit Intention

Wang Danni, Liu Adrienne Tingyao () and Cheung Catherine
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Wang Danni: School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Liu Adrienne Tingyao: Faculty of International Tourism and Management, City University of Macau, Taipa, Macau
Cheung Catherine: School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

European Journal of Tourism, Hospitality and Recreation, 2023, vol. 13, issue 2, 125-141

Abstract: This study seeks to understand the recall of memorable tourism experience (MTE) from long-term memory. It primarily seeks to comprehend the recollection of MTEs from tourists’ or alumni tourists’ long-term memory, and to closely link MTEs to human emotions and travel destinations. A mixed-method approach, including semi-structured interviews and a questionnaire survey, was adopted to collect data from alumni tourists with travel experiences during their studies in the United Kingdom. The findings of qualitative research highlighted three factors – Attraction and Atmospheric Impressiveness, Activity and Event Engagement and Relationship and Friendship Development – as major emotional stimuli. Meanwhile, empirical results from the survey suggested that Relationship and Friendship Development and Recollection and Vividness of Experience significantly influenced revisit intention to their MTE destinations.

Keywords: Memorable tourism experience; Attraction and atmospheric impressiveness; Activity and event engagement; Relationship and friendship development; Recollection and vividness of experience; Alumni tourists (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:13:y:2023:i:2:p:125-141:n:10

DOI: 10.2478/ejthr-2023-0011

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