Analysis of Hospitality Sphere Competitiveness in Ukraine on the Basis of Social Dialogue

Zavarika Halyna () and Zelenko Olena
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Zavarika Halyna: Doctor of Geographical Sciences, Professor of the Department of International Economy and Tourism, Volodymyr Dahl East Ukrainian National University, Ukraine
Zelenko Olena: Doctor of Economic Sciences, Professor of the Department of International Economy and Tourism, Volodymyr Dahl East Ukrainian National University, Ukraine

European Journal of Tourism, Hospitality and Recreation, 2024, vol. 14, issue 1, 99-111

Abstract: This article is devoted to the analysis of the competitiveness of the hospitality sector of Ukraine on the basis of social dialogue during the period of martial law. It is found that the competitiveness of hospitality enterprises differs significantly depending on the location. Also, it is identified that in order to strengthen the competitive advantages of Ukraine in the international market of hospitality services in the post-war period, it would be advisable to base it on the positions that received optimal ratings, namely the price competitiveness of the hospitality industry, the presence of cultural, historical and natural monuments attractive to tourists. At the same time, it is proved that social dialogue can simplify and accelerate the process of interaction at the level of hospitality service providers, which will contribute to a faster increase in the level of competitiveness of the hospitality industry of the affected country. The priority steps of the post-war restoration of the hospitality industry in order to increase its competitiveness are proposed, including the creation of a competitive national tourism product and its promotion to the world market of tourist services. A fundamentally new vision of a change in the scientific paradigm associated with a long-term crisis and military state, which led to the transformation of accents in the problem-subject area, is substantiated. For the first time, the conceptual components of the development paradigm for the Ukrainian hospitality sphere on the basis of sustainability and social dialogue are identified.

Keywords: competitiveness; hospitality sphere; social dialogue; development paradigm (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:14:y:2024:i:1:p:99-111:n:1007

DOI: 10.2478/ejthr-2024-0007

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