Consumer profile of Portuguese local food restaurants

Siopa Cátia (), Lopes Sofia, Ferreira Cátia and López Pedro
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Siopa Cátia: Polytechnic Institute of Leiria / School of Tourism and Maritime Technology, GITUR member, Peniche, Portugal, Tel.: (+351) 262 783 607
Lopes Sofia: Polytechnic Institute of Leiria / School of Tourism and Maritime Technology, Peniche, Portugal
Ferreira Cátia: Polytechnic Institute of Leiria / School of Tourism and Maritime Technology, Peniche, Portugal
López Pedro: Extremadura University /Business Management and Sociology Department, Badajoz, Spain

European Journal of Tourism, Hospitality and Recreation, 2016, vol. 7, issue 2, 112-116

Abstract: This study focusing on local food restaurants aims to evaluate the variables that influence consumers’ restaurant selection, and the most important variables that need to be addressed by those establishment managers. With this assessment it will be possible to structure different strategies which enterprises can resort to in order to obtain management advantages.A management model based on selection variables and how restaurants can influence the choice process is proposed in this article. Therefore, it is possible to maximise profit and the number of customers, to increase service quality, to create new services and dishes, to define strategic promotion plans, and to produce effective corrective measures.

Keywords: Local food restaurant; Consumer profile; Restaurant selection; Management implications (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:7:y:2016:i:2:p:112-116:n:5

DOI: 10.1515/ejthr-2016-0013

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