A study of domestic honeymoon tourism in Turkey

Ünal Caner, Dursun Aslıhan () and Caber Meltem
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Ünal Caner: Antalya Bilim University, Tourism Faculty, Tourism and Hotel Management Programme, Ciplakli Mah. Akdeniz Bulvari, No:290, Dosemealti, Antalya, Turkey. Tel:+90. 242. 245 00 00. Fax:+90.242.245 01 00.
Dursun Aslıhan: Antalya Bilim University, Tourism Faculty, Tourism and Hotel Management Programme, Ciplakli Mah. Akdeniz Bulvari, No:290, Dosemealti, Antalya, Turkey
Caber Meltem: Akdeniz University, Tourism Faculty, Tourism Guidance Programme. Dumlupinar Boulevard, Campus. Antalya, Turkey

European Journal of Tourism, Hospitality and Recreation, 2017, vol. 8, issue 1, 65-74

Abstract: Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their specific niche market characteristics. This study used a survey to investigate demographics, the importance of attributes in destination selection, overall satisfaction, loyalty and souvenir purchase preference amongst 540 domestic honeymoon tourists visiting Antalya, Turkey. It also identified in the context of destination marketing both domestic and international competitors of Antalya as a honeymoon destination. The results offered market-specific knowledge about honeymoon tourism in Turkey, such as the identification of the most important attributes in destination selection, tourists’ souvenir purchases, overall satisfaction and loyalties. The study concludes with a discussion of theoretical and managerial implications of the findings and recommendations for future study.

Keywords: Honeymoon tourism; Destination attributes; Souvenir purchase; Competition; Loyalty (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:8:y:2017:i:1:p:65-74:n:6

DOI: 10.1515/ejthr-2017-0006

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