Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework

Jones Kayleigh and Moital Miguel ()
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Jones Kayleigh: Department of Events & Leisure, Faculty of Management, Bournemouth University, Dorset House, Talbot Campus, Fern Barrow, BH12 5BB, Poole, Dorset, United Kingdom
Moital Miguel: Department of Events & Leisure, Faculty of Management, Bournemouth University, UK

European Journal of Tourism, Hospitality and Recreation, 2017, vol. 8, issue 2, 117-129

Abstract: This research explored the techniques employed by event managers to create event prestige value for VIPs in a corporate events context. Research on prestige has mainly focused on the attributes that deliver prestige value (the prestige values). However, by focusing on those delivering prestige (as opposed to the recipients of prestige), this research identified two deeper, less explicit mechanisms required to deliver prestigious experiences, labelled Interaction and Principles. By identifying a more comprehensive set of techniques, those designing VIP experiences will be better equipped to satisfy the prestige needs of VIPs.

Keywords: Corporate events; VIP; Prestige; Event experience; V.I.P. framework (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:8:y:2017:i:2:p:117-129:n:2

DOI: 10.1515/ejthr-2017-0010

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