Tourists’ perceived value of wildlife tourism product at Lake Nakuru National Park, Kenya

Ariya George (), Sitati Noah () and Wishitemi Bob ()
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Ariya George: Department of Tourism and Tour Operations Management, University of Eldoret, Eldoret-Kenya; P.O. Box 1125Eldoret, Kenya; Tel: +254723954802;
Sitati Noah: School of Tourism, Hospitality and Events Management, Moi University, Eldoret-Kenya & Country Director, WWF Tanzania P.O. Box 3900Eldoret, Kenya; Tel: +254720617416
Wishitemi Bob: School of Tourism, Hospitality and Events Management, Moi University, Eldoret-Kenya; P.O. Box 3900Eldoret, Kenya; Tel: +254721342510

European Journal of Tourism, Hospitality and Recreation, 2017, vol. 8, issue 2, 147-156

Abstract: Although literature has documented many destination attributes that determine attractiveness of tourism destination, the magnitude and strength of each attribute has not been explored, especially in relation to a single wildlife tourism product. This study provides an insight into the level of tourists’ perceived value on wildlife resource attributes at Lake Nakuru National Park in Kenya, with a further comparison between the international and domestic tourists. The study adopted a cross-sectional survey and collected primary data using self-administered structured questionnaires. A total of 402 respondents duly completed the questionnaires, which were disseminated through simple random sampling. Data was analysed descriptively and through independent sample T-test. The results showed that unique wildlife attractions were most valued by tourists (M = 2.26, SD = 0.99), followed by the variety of attractions (M = 2.53, SD = 1.08) and their abundance (M = 2.59, SD = 1.19) respectively. Majority of international tourists highly valued the attributes [M = 2.30, SD = 0.88; t(400) = 4.18, p

Keywords: Tourists’ perceived value; wildlife tourism product; Lake Nakuru National Par (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:8:y:2017:i:2:p:147-156:n:6

DOI: 10.1515/ejthr-2017-0014

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