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For a European Path of “Visual Care” Beyond Risk. Being Well Informed about Health as an Individual Right

Plava Annalisa and Buoncompagni Giacomo
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Plava Annalisa: University of Bologna, Italy
Buoncompagni Giacomo: University of Macerata, Italy

European Review of Applied Sociology, 2025, vol. 18, issue 31, 44-54

Abstract: Well-designed visual languages have the power to communicate health messages clearly and effectively to non-experts, including journalists, patients and politicians. Otherwise, they can confuse and alienate recipients, undermining the meaning of the message and leaving room for conflict, mistrust and pseudoscience. In this perspective, the paper reflects on the importance and complexity of visual communication of health information as an individual’s right to be well informed, especially in risk and emergency scenarios.

Keywords: health; communication; crisis; creativity; human rights (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:erapso:v:18:y:2025:i:31:p:44-54:n:1005

DOI: 10.2478/eras-2025-0012

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